Samsung has begun laptop manufacturing in India at its Greater Noida plant, a milestone that strengthens the company’s production portfolio in the country. The move goes beyond smartphones, wearables, and tablets, highlighting the brand’s ambition to diversify its local manufacturing base. Aligned with the government’s Make in India and Atmanirbhar Bharat (self-reliant India) programs, the initiative is aimed at reducing India’s dependency on imported laptops.
The company has already rolled out its first batch of India-made laptops and is preparing for a wider production ramp-up. Industry experts suggest that Samsung could target premium as well as mid-range laptop segments, where it has so far lacked a major foothold compared to rivals like HP, Dell, and Lenovo.
Strengthening Supply Chains and Pricing Competitiveness
Local laptop assembly is expected to improve supply chain resilience and lower import duties, ultimately translating to better pricing and availability for Indian consumers. By manufacturing closer to its largest growing market, Samsung can respond faster to demand trends, customize products for local needs, and ensure stable supply during global disruptions.
Analysts also believe that Samsung’s entry into laptop production within India could put pressure on existing leaders in the market, potentially sparking greater competition and innovation. The company’s reputation for displays and semiconductor technology could give it an edge in integrating high-performance features into its laptops.
Greater Noida: A Strategic Hub for Expansion
Samsung’s Greater Noida facility, one of its oldest in the country since its establishment in 1996, has long been a cornerstone of its Indian operations. The addition of laptop manufacturing further cements the plant’s role as a key production hub for the South Korean electronics major. The factory currently supports a wide range of products, from smartphones to consumer electronics, and now laptops will add another dimension to its capabilities.
Union Electronics and IT Minister Ashwini Vaishnaw, following a meeting with Samsung Southwest Asia President and CEO JB Park and Corporate VP SP Chun, praised the initiative. “Samsung continues to expand manufacturing of its advanced technology devices in Bharat, driven by talent and innovation,” he said, reiterating the government’s commitment to supporting global companies that invest in local production.
Looking Ahead
While Samsung has yet to make an official announcement regarding product timelines or pricing, sources close to the development indicate that commercial availability of India-made laptops could begin soon. The expansion signals not just Samsung’s bet on India’s growing consumer electronics market but also a step toward positioning the country as a global manufacturing hub for advanced technology products.
